Today I have to post this blog post by another blogger/writer/marketing extraordinaire. His name is Seth Godin and if you have never heard of him, I think you might want to review his writings. He is geared more for the marketing or business professional who is thinking about customers, clients and how to run a business more efficiently.
He also tackles job seeker topics. This one is really good and want you to read it. It is not the “everything you should know” post for job seekers but he hits on some very important parts that every job seeker needs to think about. The one part I think is important is where he describes the job landscape out there and the difference between Fortune 500 jobs (declining) and small business opportunities (increasing). The best jobs are ones you can make a difference at not be a cog in a wheel.
Enjoy…
Most advice about job seeking is oriented around big companies. The notion
of a standard resume, of mass mailings, of dealing with the HR department–even
the idea of interviews–is all built around the Fortune 500.
Alas, the Fortune 500 has been responsible for a net loss in jobs over the last
twenty years. All the growth (and your best chance to get hired) is from
companies you’ve probably never heard of. And when the hirer is also the owner,
the rules are very different.
1. Learn to sell. Everyone has sold something, some time, even if it’s just
selling your mom on the need for a nap when you were three years old. A lot of
people have decided that they don’t want to sell, can’t sell, won’t sell, but
those same people need to understand that they’re probably not going to get a
job doing anything but selling.
Small businesses always need people who can sell, because selling pays for
itself. It’s not an expense, it’s a profit center.
2. Learn to write. Writing is a form of selling, one step removed. There’s more
writing in business today than ever before, and if you can become a persuasive
copywriter, you’re practically a salesperson, and even better, your work
scales.
3. Learn to produce extraordinary video and multimedia. This is just like
writing, but for people who don’t like to read. Even better, be sure to mix
this skill with significant tech skills. Yes, you can learn to code. The fact
that you don’t feel like it is one reason it’s a scarce skill.
Now that you’ve mastered these skills (all of which take time and guts but no
money), understand the next thing about small businesses–they aren’t hiring to
fill a slot. Unlike a big company with an org chart and pay levels, the very
small business is an organism, not a grid. The owner is far more likely to
bring in a freelancer or someone working on spec than she is to go run a classified
help wanted ad.
And many small businesses are extremely bad at taking initiative that feels
like risk. They’d rather fill orders than take a chance and go out prospecting
for a person who represents a risk. And that’s your opportunity.
When you show up and offer to go prospecting on spec, offer to contribute a
website or a sales letter or some sales calls–with no money on the table–many
small business people will take you up on it, particularly if they are
cash-strapped, profit-oriented and know you by reputation. (Please don’t
overlook that last one).
Hint: don’t merely show up and expect a yes. It’s something you earn over
time…
The rest is easy. Once you demonstrate that you contribute far more than you
cost, now it’s merely a matter of figuring out a payment schedule.
This is probably far more uncertainty and personal branding than most job
seekers are comfortable with. Which is precisely why it works.
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Let’s Get Started!